In the Mediterranean countries that were surveyed, the results are rather uniform when it comes to grocery shopping as campaigning. Whenever they can, Italian, Spanish and French workers prefer to buy locally sourced products (over 80%), certified products (over 60%) and organic products (over 50%). In each category, Italians are way ahead.
The United Kingdom and the United States paint a slightly different picture. Workers surveyed there seem less inclined to make a statement with their hard earned money, especially regarding organic products (38 and 41%). The figures rise when it comes to favoring certified products (51 and 44%) and locally sourced products (53 and 55%) as much as possible, but they remain in a whole other ballpark.